/ Brand Guideline

Brand Guideline & Media Kit

Logo

Our logo's distinct design was inspired by the iconic sakura (cherry blossom), but with a modern twist - it has four petals instead of the traditional five. This subtle differentiation symbolizes our brand's role as a trailblazer, offering a fresh perspective on luxury travel experiences. At the center, a diamond shape represents the "star" in our name, subtly angled to convey a sense of creativity.

Logo Anatomy

The Tabistar logo is a combination of a symbol and a wordmark that can be used separately or together.

Logo Variations

The Tabistar logo is a combination of a symbol and a wordmark that can be used separately or together.

Vertical Logo

Horizontal Logo

Wordmark

While we recommend using the full Tabistar logo whenever possible, the wordmark can be used in instances where the complete logo doesn't fit or work well, such as tight spaces or certain design layouts.

Symbol

The Tabistar symbol can be used on its own in specific situations where the context clearly establishes the association with our brand and the usage is controlled. However, if space allows, prioritize using the full logo. If you're unsure whether the symbol alone is appropriate for a particular situation, feel free to reach out to us for guidance.

Clearspace

A clearspace is the open area surrounding the logo, separating it from nearby graphics. When using the Tabistar logos, wordmark or symbol alongside other design elements, make sure to provide a plenty room to breathe. Leave a padding equal to at least 50% of the logo's height on all four sides.

For instance, if the Tabistar logo is 40 pixels tall, allow at least 20 pixels of clearspace around it.

Minimum Size

Please make sure it's at least 7mm wide to maintain clarity when you are using the Tabistar symbol in print materials. For digital use, the minimum width is 16 pixels.

When you are printing materials, it's a good idea to test print at the planned size. Please make sure that the symbol, especially the diamond detail in the center, prints crisply without any smudging. We worked hard on this logo, so we would love for it to look good!

Color Combination

These are the color combinations that you can use for your design when using our logo. Our primary color combination is Tabistar Blue as a background and Accent Gold for the logo. However, if you can only use black or white, you are welcome to use our monochrome version as well.

Please Avoid These

Using our logos consistently helps build strong brand recognition. However, feel free to get creative in other areas - just avoid modifying or misusing the logos themselves.